Searching for "Blue Sky"

Dr. Koss’ Corner: On The Road With Vienna Symphonic Library

View Single Page

Alarm goes off at 4:45 AM.  A dimly lit room slowly comes into focus as I realize I am face down at the foot of the bed (missed again) lying next to an empty bottle of scotch.  Stumble to the bathroom and realize I am going to have to fight through this splitting headache to make the 7AM flight to the next city.

Life on the road – how can you beat it?  7 cities in 9 days.  The VSL Technology Integration Tour ripped through NYC, Boston, Montreal, Toronto, Nashville, Atlanta and Miami last week – bringing the good word to hundreds of composers and producers looking to wrestle orchestral magic out of a few chunks of metal, full of hard drives and RAM.

Check out the tour video, with appropriately epic orchestral score:

Okay, so maybe it wasn’t quite that rock and roll.  Sure there was a drink here and there but, fortunately, very little-to-none of the Fear and Loathing in Las Vegas vibe.  Instead we met a great bunch of guys and gals and got first hand knowledge of how they work and what they need from their software and best of all – we were able to shed some light on pesky problems and undiscovered features.

From town to town, Paul Steinbauer of Vienna Symphonic Library was consistently upbeat and excited as he revealed the hidden and not so hidden features of Vienna Ensemble Pro (a must have for any producer or composer: if you use virtual instruments – you need this), Vienna Instruments Pro (Dimension Brass – wowsa!), Vienna Suite featuring the new Hybrid Reverb, and the upcoming MIR Pro – a multi-impulse convolution reverb that will knock your socks off.

It was great to see the clouds clear as we showed that with Vienna Ensemble Pro, 64 bit is here and ready to use, whether your host is 32 bit or 64 bit.  No longer held by the 3GB barrier – templates can be expanded to whatever size they need be.  Need more horsepower?  Simply connect another computer by Ethernet and you can send MIDI and receive audio – all over Ethernet.  No more sound cards and MIDI hassles – easy as pie (or, in this case “easy as the Coca Cola cake we had at the Cracker Barrel).

With the new upcoming version of Vienna Ensemble Pro, you will be able to send and receive audio over Ethernet as well.  That means you could host a ton of reverbs and effects on one machine and buss audio back and forth – all over LAN and all automatically delay compensated. Separate reverbs for every instrument?  Why not?

Vienna Ensemble Pro Mixer

Meanwhile, Vienna Instruments Pro is a great add-on to expand the content you already own. With a host of features such as time-stretching, preset mode (download inspiration presets for free on the VSL site) and expanded matrix view and control set – it really is a no brainer.

Taking advantage of this is the new Dimension Brass Instrument. Recorded as a section, but isolated enough to allow you to control whether it is 1 player, 2 players, 3 players or 4, this is a really powerful and realistic sounding instrument!  Intended to be a bit more raw, this is a great addition for anyone who feels their Vienna Instruments are a little too “clean.”  For icing, play with the humanize functions which vary pitch and time to make the performance even more convincing!

Vienna Instruments Pro GUI

The new Hybrid Reverb mixes convolution reverb with algorithmic reverb – so you get the realistic early reflections of a real room mixed with the expensive tail of a hardware reverb.

Hybrid Reverb GUI

And MIR pro is going to be a game changer.  Imagine just placing the instrument graphically where you want it in the hall, and then turning it to face the audience, or away, to the side – wherever you want.  Too present?  Simply move the player to the back of the hall.  Naughty trombone player?  Make him face the rear wall with his back to the audience. Want an interesting effect? Place the player on the balcony.

The software is so intelligent, it considers the directionality of the instrument and how it activates the room and takes that into consideration when creating the reverb. You can also feed audio into MIR from your DAW, so it really is going to be a revolution in how people think of and process reverb.

MIR Pro screenshot

Out on the tour alongside Paul was yours truly (Shane Koss of Alto NYC), providing real-world context, dot connection, and insight wherever appropriate – letting  composers and producers know, that yes, there is someone out there that understands how all this works together, where it is all going, and how to get what you need without breaking the bank. Oh yeah – and where to find a nice single malt at the end of the day is pretty handy as well.

The Doctor Is In...

If you find yourself in NYC and would like to check any of this out in more detail, drop me a line.

– Shane Koss

Get in touch with Shane Koss via Alto Music NYC at http://www.altomusic.com/nyc to learn more, and to take advantage of special Technology Integration Tour pricing on these products — which ends this Thursday, June 23!

Record Release Roundup: Spring 2011

View Single Page

Brooklyn correspondent Justin Colletti listens to new releases every day of the week except Sunday. Here, he shares the twelve Spring releases that best broke through the noise and captured his imagination.

1. Booker T.  Jones – The Road From Memphis

From 1962 to 1970, Booker T. served as one of the essential sidemen who helped shape the sound of classic soul and R&B. As part of Stax’s integrated house band he played back-up for Otis Redding, Wilson Picket, and Sam and Dave. As bandleader for the MGs, he brought instrumentals to the top of the charts with the iconic cut “Green Onions.”

Booker T. Jones "The Road From Memphis" (May 2011, Anti- Records)

Jones’ latest effort, The Road From Memphis is a rootsy hybrid of hip hop, funk, and soul that makes the rock/fusion hybrid of his GRAMMY-winning 2009 release Potato Hole sound gimmicky by comparison.

Even with his name on the cover, Jones maintains the soul of a sideman. His playing is casual, relaxed, almost conversational, as he cooks through a cover of Gnarles’ Barkley’s “Crazy” on the Hammond B3, or supports Sharon Jones on an original tune.

There’s little musical grandstanding on this record, which features an all-star band of ace musicians who stay firmly rooted in-pocket throughout.

The Road From Memphis was produced by ?uestlove of the Roots and Rob Schnapf (Beck, Elliot Smith). It was recorded by Gabe Roth of Daptone (interviewed here over the winter), and features guest performances from Sharon Jones, Lou Reed, Matt Berninger of the National, and Jim James of My Morning Jacket.

Watch the album preview (with studio footage and interviews).

2. Dennis Coffey: Controlled Aggression

Here’s a release that reminds us why we should never look to television or glossy magazines for music recommendations. Although you might not think it by the looks of him, Dennis Coffey will melt your face off with the funk.

When he’s not busy swapping fashion tips with George Costanza or posing to reassure you he’d do a great job adjusting your tax returns, Coffey leads a double life as a former guitarist for Motown, and the man behind the steaming new release Controlled Aggression.

Thanks to the good graces of the internet, this unlikely gem of a record doesn’t have to go undiscovered. Click the link below to hear the track “Space Traveller,” selected as NPR’s song of the day on May 31st.

When listening, don’t be afraid to turn up your speakers. Not only does this cut feature an old-school sensibility when it comes to musicianship, it features a refreshing lack of the aggressive over-mastering that’s had musiophiles up in arms for more than a decade. In a welcome blast from the past, the louder you crank this record, the better it sounds.

Listen to “Space Traveller” at NPR.

3. Thurston Moore: Demolished Thoughts

Thurston Moore "Demolished Thoughts" (May 2011, Matador Records)

Sonic Youth’s Thurston Moore had a new release last month. This largely acoustic, gracefully orchestrated collection of songs was produced by Beck for Matador Records, and has music geeks across Generations X and Y asking, “Where the hell was this record when I was a teenager?”

In some ways, Demolished Thoughts is Moore’s equivalent to Beck’s Sea Change. Although much of this record is as wizened and reserved as Beck’s navel-gazing opus, the tone of Demolished Thoughts remains notably less melancholy than that easy touchstone.

Arrangements are generally sparse and intimate, with subdued strings that are startlingly pretty and never overwhelming. On the production end, the album’s tone is spacious and milky, unafraid to stay just a little boxy and decidedly natural.

Listen here…

4. Kate Bush: Director’s Cut

If you’re a Kate Bush fan who’s disconcerted by musical revisionism, you may have mixed feelings about Director’s Cut. On this album Bush revisits and revamps songs from The Sensual World and The Red Shoes.

Unlike Brian Wilson’s 2004 revisit of the Smile sessions however, it’s doubtful any of these re-interpretations will be accused of ruining old favorites. Bush’s voice has stayed strong, and some of these cuts improve on the source material, which is largely culled from The Red Shoes, an album generally considered to be one of her weaker efforts.

After years of trying, Bush finally obtained permission to re-appropriate Molly Bloom’s soliloquy from the James Joyce’s novel Ulysses as the lyrics for this album’s opening track. It’s unusual to hear a woman of fifty-three take on some of the overtly sensual themes that drive the opening tracks on this record, but she does so with an effortless, unconcerned grace that belies her age.

So, is it worth listening? For those who are not yet fans, the now-classic 1985 album Hounds of Love is probably still a better place to start. (Like, yesterday.) For the already initiated? It’s definitely something to hear.

Listen here…

5. Eddie Vedder: Ukulele Songs

Pearl Jam singer Eddie Vedder has come out with a solo album. It consists exclusively of him playing songs he wrote for the ukulele.

Eddie Vedder "Ukulele Songs" (May 2011, Universal Music)

Diehard fans of Vedder’s voice are likely to connect with the album’s intimate and un-ironic delivery. The rest of us could always use good excuse to gawk slack-jawed at our computers for a few minutes, wondering if our eyes are fooling us, so Vedder’s Ukulele Songs occupies slot 5 on our roundup of interesting spring releases.

But, is it good?

For a solo album that almost exclusively consists of Eddie Vedder playing songs he wrote for the ukulele, sure, it’s absolutely the best one I’ve ever heard.

How about compared to the rest of music throughout recorded history?

Well, it’s less weird than you might expect, and features strong, naked performances from a distinctive singer that you probably really love or can’t stand at all.

As for a rating? No matter which camp you fall in, Ukulele Songs is an odd, but well-realized effort that stands somewhere between the transcendent (Debussy’s “Prelude to the Afternoon of a Faun,” “Kind of Blue,” the first four Black Sabbath albums) and the laughably mediocre (Bruce Willis’ solo record, Lynyrd Skynyrd’s Christmas album, Lady Gaga’s “Born This Way”).

Listen to “Can’t Keep” off Ukulele Songs…

6. Beastie Boys: Hot Sauce Committee Part 2

There’s a good chance you heard about it when the Beastie Boys dropped a new album last month. If you missed it, you still have a chance to stream it below.

It’s all too easy to harbor low expectations for any album this far into the band’s career, but once again, the ‘Boys refuse to disappoint: “Hot Sauce Committee” plays out like the Beasties of Check Your Head meeting up with the Beasties of Hello Nasty to compare notes.

Although some disinterest can be expected from early fans whose tastes have changed over the decades, this record is sure to please the ears of anyone still ready for more high-powered and irreverent jams from America’s favorite bratty-New-York-whiteboys-turned-socially-conscious-hip-hop-all-stars.

Listen here…

7. Alfonso Velez: Alfonso Velez

Alfonso Velez is a stunning and rare find: an undiscovered Singer/Songwriter worth watching out for.

Mere moments into “Teddy,” the first cut on Velez’s self-titled LP, I found myself slack-jawed, remarking aloud: “Wow. Dude can sing.” Songs here feel like real performances, unfolding stories that sound refreshingly human and open up over time.

With a production aesthetic that’s informed by The Flaming Lips and Radiohead as much as it is by The Beatles and James Taylor, Marc Alan Goodman’s mixes on Alfonso Velez balance the organic with the epic, the subdued with the sublime.

Listen here…

8. Cults: Cults

Any journalist writing about Brooklyn-based band Cults is obligated to marvel over their “un-googleable name” and (historically) limited presence on social media.

Cults self-titled debut (June 2011, Columbia Records)

Up until Sony picked up the band in response to the extravagant media buzz that surrounded their debut 7”, the band subsisted with a spare Bandcamp page and a text-only website that listed upcoming shows.

Bloggers marveled over their ability to ignite interest sans Facebook and Myspace, much like the rest of us wonder how we were ever able to meet in public at a pre-designated time before cellphones.

Blog-buzz aside, Cults are easily one of the more compelling new artists to release an album this spring.

Their sound is somewhere between the Ronnettes and Peter Bjorn and John. Co-producer and engineer Shane Stoneback provides giganticlly cloudy, reverb-drenched mixes that complement their casually cultivated air of mystery.

At their best, Cults offer simple, unpretentious, catchy pop tunes with a startlingly retro production aesthetic. After repeated listens there’s some question as to whether there’s a ton of substance behind the style. In the meantime, the style they do have is somewhat substantive in itself and thankfully, it’s of the sonic, rather than visual variety.

Listen here…

9. Sondre Lerche: Sondre Lerche

Earlier this year, we visited Rare Book Room Studios in Greenpoint to spend an afternoon with producer Nicolas Vernhes and Norwegian-born songwriter Sondre Lerche.

Vernhes, who’s explored distinctive and sometimes jarring sounds with Dirty Projectors, Black Dice, and Deerhunter, might seem like an unexpected choice for Lerche, an artist best known for his easy charm and earnest pop sensibility.

With Verhnes at the board and Kato Ådland co-producing, Lerche is able to embrace sonic colors in a more raw state than ever before. The new material is mature: both accessible and unusual, friendly to a casual listener, but challenging enough to attract a new kind of audience.

10. Here We Go Magic: The January EP

Here We Go Magic "The January (March 2011, Secretly Canadian)

On this record pillowy textures and contrapuntal rhythms form a blurred bed of sound for Here We Go Magic songwriter Luke Temple’s ephemeral, high-reaching vocals.

From the first plodding bass notes of the opener “Tulip,” Here We Go Magic’s newest release doles out twenty-one minutes of big, fat chamber pop.

It’s dense, atmospheric, ambitious, and invites comparisons to some of the innovative work by Caribou and Grizzly Bear, or the most forward-thinking moments of 60s cult favorites The Zombies.

Like Pigeons before it, The January (covered here in May),  stands a far cry from Temple’s sparse solo effort on HWGM’s self-titled debut. The January serves a satisfying soup of sound that asks for repeat listening and suggests an unexpected expanse of space between the speakers.

Listen to “Hands in the Sky” off The January here:HERE

11. Hotels: On The Casino Floor

Since I’ve taken it on to write about the twelve albums this Spring that at least broke through the noise, and at best, captured my imagination, it would be dishonest to leave the Seattle band Hotels off this list, even if I have worked with them on prior releases.

Hotels has a new album On The Casino Floor, and, associations aside, I think you should hear it. They’re easily among my favorite bands playing today.

If band names like Devo, Black Sabbath, Joy Division, Kraftwerk, Wipers and New Order randomly strung together in a sentence holds any appeal to you, this is the offbeat, electronic, post-punk, synth-heavy surf-rock band for you.

Listen here…

12. Bon Iver: Bon Iver

Bon Iver's self-titled sophomore album (June 2011, Jagjaguwar)

Is it just me, or do self-titled releases seem like a growing trend this year? If I had something profound to say about artists declaring their identity in a culture of fleeting interest I would. Until then: Gee. What’s that shiny thing?

Fans of the sleepiest moments of Iron & Wine and TV On The Radio may enjoy Bon Iver’s self-titled sophomore effort. This is music that’s sometimes unusual, and perhaps more pleasant than it is engrossing.

Atmospheric, moody, bold-yet-unobtrusive, the laconic Bon Iver is a thoroughly well-realized album, even if it occasionally bores this reviewer to the point where he forgets he’s even listening to it.

Listen here…

Lady Gaga and the Great Race to Cloud Storage

In other news, you may have caught wind that Lady GaGa’s label was so afraid her sophomore album would fail to make waves, they decided to effectively bribe fans into buying it. Hawking the entire record for $0.99 and giving away 40 GB of storage on Amazon’s new cloud server, they managed to sell 1.5 million copies in total, including a reported 750,000 at the $0.99 cheaper-than-free price point.

If you haven’t yet seen the video for the lead single “Born This Way,” don’t worry. You’ll be fine.

GaGa takes post-modern pastiche to a fever pitch of ADD, referencing more often and more directly than Family Guy. The only problem is that it’s rarely funny (at least not on purpose) and she staunchly refuses to admit to her influences, unlike the early post-modern pop-master, Beck.

Fittingly, GaGa’s latest video begins with music that isn’t even hers. The video version of “Born This Way” opens with Bernard Hermann’s classic score to the Hitchcock thriller Vertigo, which she somehow makes sucky by adding some comically pretentious narration and half-baked visual imagery culled from Frank Herbert’s Dune.

To her credit, GaGa has the theater of music down to a certain degree. She’s followed the playbooks of Freddie Mercury, Madonna, and Britney Spears, but forgot the rule about occasionally putting out an inventive song. Even Britney had “Toxic.”

Once the actual music kicks in, the problem is not that it’s awful. Rather, it’s amazingly plain – befuddlingly mediocre. The actual single serves as a remarkably bland backdrop to over-the-top visuals that are generally too racy for children and at times too vapid for self-respecting adults.

Those who maintain that her first record featured a few worthy pop songs obscured by a questionable production aesthetic will be disappointed to find nothing here to approach even that level of “interesting.” When listened to with any seriousness, “Born This Way” makes Cher’s most questionable 80s moments seem hip and current.

For the few who have cast GaGa as a secret champion of counter-culture, this release continues to reframe hers as work that panders to the easily entertained rather than suggesting a shred of the subversive.

At best, GaGa may have been able to achieve a level of insta-kitsch to rival John Waters. Only this time, it’s by accident.    – Justin Colletti

Justin Colletti is a Brooklyn-based producer/engineer who works with uncommon artists, and a journalist who writes about music and how we make it. Visit him at http://www.justincolletti.com.

NYC Studio Tour: North Brooklyn, Part 3

View Single Page

NORTH BROOKLYN: Brooklyn correspondent Justin Colletti continues to visit a wide array Brooklyn recording studios. This installment features one of North Brooklyn’s most impressive new build-outs, as well as a studio that may be among the area’s oldest, and rootsiest.

EXCELLO RECORDING
East Williamsburg
http://www.excellorecording.com

Contact for Rates

Studio owner Hugh Pool is a man who began his career busking in New York City’s subways, and ended up as the unlikely owner of one of Williamsburg’s longest-standing studios.

Assistant/Engineer Nathan Rosborough with Excello’s wall of amplifiers

In a neighborhood now known for indie rock, contemporary art, and trend-jumping youth culture, this Dobro-slinger still has his heart deep in the gritty, visceral blues he grew up on.

As a guitarist, Pool has shared the stage with Patti Smith, Johnny Winter, Gov’t Mule and John Mayall, his tastes tending toward the rough and determined sound of early blues pioneers likes of Howlin’ Wolf, Little Walter, and Blind Lemon Jefferson.

“You listen to some of those old records and sometimes you don’t even hear chord changes,” he says, “Just these slightly dissonant guitar lines beating against each other. At times it doesn’t even sound like a band – more like one giant machine.”

Although he describes blues-based rock-and-roll as “what comes most effortlessly” to him, Pool’s interests and expertise don’t end there. Since opening its doors in 1992, his studio, Excello, has played host to projects from Richard Hell, Steve Albini, They Might Be Giants, Deborah Harry, Ellis Ashbrook, and Rufus Wainwright.

Bands looking to record live will appreciate Excello’s surprisingly ample recording space — a wide, open 40 x 25 tracking room with 17-ft ceilings.

“If I was looking for a studio, I’d track here,” says Pool, who’s accumulated a motherload of 35 amplifiers, to complement his six tape machines, Pro Tools HD rig and vintage Calrec console. Maintaining all this gear, Pool says, has helped keep in-house tech John Charette busy for years.

Continuously operating in one location for nearly two decades has also meant that Pool has seen plenty of new studios lay roots nearby as this neighborhood continues to gentrify and evolve. Eventually, this would even include a new room popping up right across the street. Almost 10 years ago, Oliver Straus opened the doors at Mission Sound (profiled in December 2010) a literal stone’s throw away.

“I remember when he moved in,” says Pool. “We didn’t know each other at first, but completely independently of us, our wives started becoming friends because we both had kids the same age who were starting to play together on the block.”

Excello’s control room, featuring the 58-input Calrec Series B OB console, 2-channel Neve 1063 sidecar and 10-channel rack of API 312s

As a pleasant surprise, the two grew to feel more camaraderie than competition.
“His room is great for what he does,” Pool continues. “Sure, there’s some overlap, but our interests and our rooms are completely different.”

“Given that everyone’s functioning on a competent level, it just comes down to where the best fit is.  It’s important that the band goes for the right vibe, and once that trust is established, then you get going. In the 10 years we’ve been across the street from each other I don’t think we’ve ever had to slug it out over a client,” he laughs.

“The only time we’ve even had a conversation [about booking] is when someone who’s real wacky – clearly out to lunch – takes a look at both of our places. Then we might call each other up just to dish about it a little.”

According to Pool, clients end up seeking him out for his guitar prowess as much as his engineering chops. When he does find himself booked on double-duty, he regularly hands over the Calrec’s reigns to staff engineer Nathan Rosborough, a budding and capable recordist in his own right.

3 EGG STUDIOS
Williamsburg
http://www.3eggstudios.com

Contact for Rates

Brian Penny, house engineer at Williamsburg’s newly-built 3 Egg Studios, tells us that he and his partners have “the flattest mix room in New York” and that they have the measurements to prove it.

3 Egg’s Studio A houses a Neve 5316 console

If looks say anything, this studio’s startlingly pristine control room gives the impression of having been painstakingly carved from a single block of wood.

The studio’s suite of floated live rooms are just as striking as the control room, and reminiscent of some of the most coveted tracking spaces that lie across the East River.

Penny calls 3 Egg’s live rooms “supremely isolated,” and says their easy sight-lines make them perfect for musicians interested in “live-off-the-floor tracking with discrete, accurate sounds.”

For those with more organic tastes, a system of soundproofed sliding glass doors can be opened to dial-in bleed to taste, giving the sense of an even larger room.

Though rates are not published on the web, our conversations with the studio staff assured us that this impressive space is also priced affordably for indie artists who are serious about their sounds. Penny also calls 3 Egg “super-freelancer friendly” – the studio comes equipped with multiple DAWs, including Samplitude, Ableton, Cubase, Logic, and Pro Tools HD.

3 Egg’s main live tracking space includes two large iso booths

COWBOY TECHNICAL SERVICES
South Williamsburg
http://www.cowboytechnical.com

Contact for Rates

Eric “Roscoe” Ambel has been remarkably active in the music industry his entire adult life.

Follow his 30-year career down the road of straight-ahead rock n’ roll and you’ll find him playing guitar for Joan Jett, The Del Lords, Steve Earle and Run DMC, writing and performing his own songs, producing critically-acclaimed albums in the roots-rock tradition, and running both an LES music venue called Lakeside Lounge, and in 1999, opening a Williamsburg recording studio known as Cowboy Technical Services.

In what appears to be becoming a growing trend in the neighborhood, Ambel, along with partner Tim Hatfield (Keith Richards, Death Cab For Cutie) and engineer Greg Duffin (Regina Spektor, Wilco) have recently upgraded their studio by moving to a newer, better, space several blocks away from their original location.

In 2009, they re-opened shop with Brad Albetta (Teddy Thompson, Martha Wainwright) to unveil the new Cowboy Technical.

CTS’ open plan in action

One thing that’s stayed the same in the move is the team’s overall design philosophy: The new studio is built in a style Ambel calls “One Room Plus,” essentially an open-plan, console based (BBC Calrec), analog/digital studio with two additional isolation rooms.

Ambel feels this setup allows for a “unique workshop-style environment” that’s been ideal for musicians who are eager to dive deep into the studio’s collection of vintage instruments while working out arrangements and perfecting performances with producers and engineers who’ve lived and breathed music for their whole lives.

View from the console

THE KENNEL
East Williamsburg / Bushwick
http://www.thekennelstudio.com

Contact for Rates

Although they built the Kennel’s fully isolated live rooms “as an homage to the great old studios,” Jim Santo and his partners took great care to be sure they would avoid creating an “engineer-centric” studio that might feel like a “hermetic cage.”

The Kennel’s living room-style Control Room

This taste shows throughout The Kennel, which includes an overhead skylight and large outdoor windows that allow plenty of natural light into the studio.

“Our goal is to be as invisible as possible,” says Santo. “We encourage the artist to be as comfortable in the studio as they are in their own home.”

Ultimately, he considers their space “an artist-focused” studio:  “When you come here, there’s no need to spend four hours getting a kick drum sound. We’re here to capture the energy and keep it coming.”

Santo says the owners and engineers at the Kennel don’t feel competition with neighboring studios, instead tailoring their space to reel back in some of the musicians who have rejected conventional studios for a variety of reasons:

The Kennel’s Live Room

“Today, what we’re really competing against is recording at home. Here, you have that same level of comfort, but you also have the controlled environment, top-notch equipment, and people who are experienced and care about what’s going on in the room.”

The Kennel is equipped with an AMR 2400 console, 24-track tape machines from Otari and Tascam, and a 32 I/O Pro Tools HD system.

Through its monthly “Rabid In The Kennel” Internet radio show, The Kennel has played host to the likes of Lou Barlow, The Posies, Mitch Easter, and Sloan. In addition to Santo and co-owner James Pertusi, producer/engineers Wharton Tiers (Sonic Youth, Helmet) and Billy “Prince Polo” Szeflinski (Yeti Beats, VP Records) also call this studio home.

Justin Colletti is a Brooklyn-based producer/engineer who works with uncommon artists, and a journalist who writes about music and how we make it. Visit him at http://www.justincolletti.com.

Inside “The Book of Mormon” Cast Recording: Frank Filipetti Breaks Broadway’s Rules

View Single Page

WEST NYACK, NEW YORK: Whether or not you can handle the message, there’s no denying the music. The Book of Mormon is a Broadway score that has you locked in from the first downbeat and doesn’t let go – even after its vanished from your ears, these songs are stuck fast in your head.

Physical copies of "The Book of Mormon" cast album dropped this week.

When the legendary NYC-based producer/engineer/mixer Frank Filipetti accepted the mission to track and mix the Mormon Broadway cast album, he knew what he was getting into. The book, lyrics and music are by none other than Trey Parker, Matt Stone, and Robert Lopez – the first two being the manic genius talents behind “South Park“, and the latter well known for co-writing and co-composing Avenue Q.  The result is an alternate-dimension tale of two Mormon missionaries arriving in Uganda, a plot line tailor-made for these satirical masterminds.

For all who remember the blitzkrieg of classic, hook-laden show tunes from the 1999 feature film South Park: Bigger, Longer and Uncut, it should be no surprise that Mormon takes that all up 100 levels. And for once, the critics and the public alike agree that something is totally rad: since debuting in March tickets are almost impossible to get, the show has garnered 14 Tony Award nominations, and the album’s May iTunes release has seen it become the fastest-selling digital release of a cast recording ever. The album’s physical release this week to brick & mortar stores may see even more records fall.

But capturing all these groundbreaking gags in perfect harmony wasn’t easy: Filipetti and his team also broke the rigid rules of Broadway to record and mix it the right way. Filipetti’s heavy cast album credits include Annie Get Your Gun, A Funny Thing Happened on the Way to the Forum, Aida, and many more – here he tells us how they got the sound of Mormon out to a grateful planet.

Once you were on board, how did you plan out the recording of The Book of Mormon?
With Broadway shows, you’re kind of locked into a very particular way of recording cast albums, mostly because of union rules. They make the recordings of Broadway albums unnecessarily difficult and stressful, because you have to deal with these arcane rules, which were relevant 60 years ago but are no longer based on the way that current recordings are made.

So traditionally a Broadway cast recording is a 15-hour day in which you record the entire album: the instruments and the vocals are all tracked together.  It’s definitely the hardest, most demanding thing we do.  Then we spend several days editing the recordings into complete takes, as there is no time to do that in session. You can’t do overdubs because you have to pay the singer a week’s salary even if they’re only in for 15 minutes. So you do the entire recording in one day.

The Book of Mormon is a very complex score – the songs were written and composed by Trey Parker, Matt Stone and Robert Lopez. We decided early on we would do it differently than most Broadway shows: that we’d record the musical tracks first, then get a day with the cast.

What did you have to do differently to pull that off?
Usually, you don’t record the musical/instrumental tracks without the singer there, because the singer generally controls the tempo…how they’ll phrase a certain section.

But (conductor) Steve Oremus is a human metronome, along with drummer Sean McDaniel. They’re so good at knowing what the singers will be doing — without using a click — that we decided we could get away with it. That would make our job easier, because the arrangements have vocal parts within vocal parts within vocal parts. Trying to do all of that with the principal singers, rhythm section, orchestra, all in two or three takes in an all-day session wasn’t going to work.

So we cut the orchestra in one day at MSR Studio A, edited the takes together over the next couple of days, and then came back in with the singers and did one day with them.

Were Matt Stone and Trey Parker in the studio for the sessions as well?

Frank Filipetti took a different approach to capturing "Mormon".

They were there for the recording of the music and the vocals, but they were more involved on vocal day than on orchestra day, which they left more to Bobby Lopez and Steven.

For them the main concern was the characters and making sure the jokes were coming across. For the vocal session, there were a lot more people who were concerned and involved in the recording process.

What were you recording through and to on both days?
We recorded to Pro Tools. Since it was going to CD, and as it was going to be – I realized – a very track-laden recording with between 70 and 120 tracks, I did it at 44.1 kHz. We recorded on the SSL 9000K at MSR studio A, using their 48 Neve 1081s that they have patched in.

It sounded great. I love working there, because you’ve got an SSL 9K for the clean signal, or you can go for the Neve, punchier rock and roll thing. We were able to mix and match.

Did you use Pro Tools 9 on this project?
I’ve been using HD9 since it came out, 7 or 8 months ago. I switched over to Pro Tools around the time of HD8, mainly because when I moved up here to the Living Room, instead of bringing my System 5 console up with me, I decided to go with the Digidesign D-Command. So I bought a 24-fader D Command, and moved the rest of my Studio B gear in Manhattan to my studio here at home.

I believe Book of Mormon was my first all-HD Native project. I’d been using HD9, but not 9 HD Native. My TDM system consisted of a 4-core Mac Pro that I had been using for the last couple of years, two HD192’s and a Digidesign Sync box, but just prior to this project I purchased a new 12-core Mac Pro.

Robert Miller at Avid suggested I try the HD Native card with my new system and see how that would work. I must say, it was, quite simply…incredible. I absolutely love it! I used to work in Pro Tools but mix to Nuendo, because of what I considered to be sound benefits. But with HD Native I don’t feel that’s necessary anymore, so now I’m doing everything in Pro Tools.

When it came time to mix, please explain how your studio upstate is laid out for the job.
Once the vocals were cut, I took the hard drive to my place up in West Nyack, the Living Room. I had my assistant Derik Lee start working on cleaning the tracks for mixing and editing. He and Steven Oremus would also comp the vocals and send them to me for mixing. That was all happening while I was concentrating on the mix process itself.

The Living Room is an incredible-sounding room. It’s about 32’ x 24’, two stories high, with wood beam cathedral ceilings, all stone. The room was built in 1870, so it’s got 12-inch thick stone walls, and it’s as solid a room as you could ever imagine. It has a fireplace, which I have going in the wintertime… skylights for the spring, summer and fall.  Sunlight instead of a dimly lit dungeon, which is how I mixed for many, many years.

What’s the workflow?
It’s all here at my desk. I’ve got a 5.1 system set up and ready to go, a 42” Sony HD monitor for Pro Tools, and a 26” Gateway HD monitor as a second screen.

I’ve got a wall filled with analog gear. That includes eight Neve 1081’s, eight Neve 1064’s, Pultecs, Tube Techs, Massenburg EQs and pre’s, Neve 33609, LA-2As, 1176s’, Chandler EMI pre’s, APIs, SSL xLogic pre’s, AMS verbs and delays as well as a host of digital gear including 2 Lexicon PCM 96’s, Lex 960, TC 6000 and on and on. My entire system is being run off an Antelope Atomic Clock, and I’m using the Lavry Blues for AD and DA. All the stuff that I could hope for in the studio, all at my beck and call.

When people come in, they’re expecting a home studio. But this is not a home studio; it’s a studio that happens to be in my home! It’s a huge room, extremely comfortable, and it needed no wall treatments at all. They don’t build ‘em like this anymore. It just sounds amazing. The only thing I do have is my Audyssey MultiQ system, which tunes my 5.1 JBL 4300s, but other than that, it is as it is.

How would you describe the Book of Mormon music, and what was your approach to mixing it? What did you feel were the challenges and opportunities in mixing it?

The hilarity of the stage squeezed into your speakers!!!

Well, part of the challenge was the complexity of the score…there are a lot of people singing a lot of different melodies and lyrics simultaneously. So the main thing for me was creating enough air and clarity for all the vocalists while still maintaining the vibrancy of Bobby’s orchestral arrangements.

It’s also a very “Broadway” score, along with a couple of African-based numbers. So it presented a wide range of styles to deal with, from traditional Broadway ballads, tap numbers, full-on chorus, dance, jazz, rock and African numbers. It was a very challenging score. Bobby writes very unique and interesting music. And along with Trey and Matt’s lyrics, it’s just brilliant AND hysterically funny.

But of course with budgets as they are, you don’t get a lot of time to mix. So the challenge for me was getting everything done in the time allotted, and hopefully sounding good.

Are there techniques you employ that are unique to Broadway musicals, especially when it comes to keeping space around the vocals as you mentioned?
There are several things. I usually sub-mix the bass, drums, strings, vocals, keys, etc.… so at the end I’m not dealing with 120 faders; I’m probably dealing with 12-24. So if I need to scoop out some frequencies to make a vocal happen a little better from the orchestra, I can do it over the sub buss.

Also, I’ll use the vocal buss to frequency limit and to side-chain a compressor on the band, in order to make room that way. Keep it subtle, and keep it out the way of everything, so people don’t notice it.

I have the principal vocals on a buss, then the background vocals, and the chorus vocals on a buss, sometimes on two busses, depending on the different parts. I played around a bit. On one song I had the background vocals on three busses to make them work better with each other — I believe that was on the finale (“Tomorrow is a Latter Day”).

But helping me in getting this clarity was something I noticed immediately mixing in HD Native. I found what I consider a lot more air and headroom then I did in the TDM system. With my older system, I felt compelled to be vigilant over internal digital levels. Because I was using a template set up in my TDM system, by the time I got to HD Native I had headroom for days.

So do you do a lot of panning and EQ to keep the vocal tracks spaced properly?
Anything you can think of doing is probably being used. I don’t work under any rules. If I have two separate parts going on at the same time, rather than having them both in the stereo field confusing each other, I’d put one on the right and one on the left, EQ one brighter than another, split the men on one side and the women on the other, side-chain compress them….

I don’t use just stereo reverbs – I’ll use two, three or more mono verbs as well. Sometimes, if I’m putting the vocal to the left, I’ll put a mono reverb behind it, or alternatively put the verb to the opposite side. When mono reverbs are reverse panned, it gives the tracks space without taking up space: the sound is big, but with a clarity that a stereo spread with a stereo verb would lack. It all depends on the part that’s involved.

That’s quite a trick!
Certainly not a new one, but nowadays people tend to work with everything in stereo, and panned in stereo. But the bottom line is that back in the analog days, you only had one or two EMTs — this is the kind of thing we used to do all the time.

How did you handle the long-distance workflow? Tell us about the logistics inherent in that.

Filipetti's Living Room is an expansive place to mix.

The principals – Steven, Bobby, Matt and Trey –were all in the city and I was mixing up here. So I set up Source Connect so they could listen in on my session anytime in real time. They just had to log on to the session and hear in high res audio exactly what I was doing. We used that along with video from Skype, and pretty much mixed it as if they were in the room with me, only they were in Manhattan and I was in West Nyack.

It’s really amazing, these tools we have now. Steven would call up listening at his home, on his own speakers, sometimes at two or thee in the morning — on something he’s totally used to. The fact that it’s real time and hi res, as opposed to your standard 192 kHz MP3, allows them to call in from anywhere they want to listen and make changes in real time.

So does that mean the mix goes a lot faster?
Not necessarily. The ability to do all these things sometime makes your life easier and faster. But sometimes it doesn’t because when people realize they can change things instantly…some people can’t stop doing that!

In this instance, the downside was that Steve, Bobby and I had come to a general idea on the record, but with the other people involved – Matt, Trey, Scott Rudin, Kurt Deutch and a host of others on the production staff – things got a little messy. The more cooks you have, the more people listening in…it can get dangerous.  Yes, you can dial in and listen to my mixes anytime, but 2-3 days before mastering we were scrambling and working massive days, because the comments came flying at the last minute. Suddenly you’re getting tons of input from people who hadn’t listened to stuff earlier, so we were right up to the wire.

When you’re dealing with just one producer, it’s a different story. Subsequent to this, I mixed Baby it’s You with one producer and the mixes went much more quickly. It depends on who’s involved, their pressures — just so many variables.

The musical’s popularity exploded while you were in the process of producing this album. Did that affect things?
As we were in the mixing process, they went from previews into the official opening, and the reviews that came back were so frighteningly good that it took on a much higher profile then when we started.

There was a little buzz early on about Matt and Trey, but all the other Broadway buzz was about Spider-Man. Mormon was a little under the radar. When the critics were floored by it, the stakes got a lot higher and it became a different thing.

What do you think this soundtrack represents in the evolution of Broadway cast recordings? How does it manage to be old school and new school at the same time?
What I think it represents is a fact that you can be old and new and hip and subversive and cool and still heartwarming at the same time. I think one of the things that the score’s writers have managed to do on this is to reinvent the old Broadway musical and make it hip.

A lot of musicals are trying to break the tradition of Broadway, whether it be Spider-Man, American Idiot, Fela — all these musicals try and go in a slightly new direction and change the characteristics of the Broadway musical, to make it hipper. They’re all cool in their way, but this is a traditional Broadway musical that spins your head around 360 degrees. You’re all of a sudden in the middle of something extremely subversive, truly cool, and truly funny. It doesn’t matter your political persuasion, whether you’re old or young, there’s something in it that’s just amazing for everybody.

And at the end of the day, it does end up being about the music: It’s beautiful and clever and intellectually written, both music and dialogue. I think it’s an album like Wicked, which I did back in 2003, and I still listen to because it’s wonderful music. The Book of Mormon is the same kind of thing: You’ll be listening to it years from now.

David Weiss

Behind the Release: Duncan Sheik Confesses with “Covers 80s”

View Single Page

"Covers 80s" is released on June 7.

GARRISON, NY: When you think about it, a cover song is a love triangle of sorts unfolding before the listener.

There’s the original artist who first brought the tune into to the world; then there’s the influenced musician driven to pay tribute to their achievement; and finally there’s the song itself – the object of both of their deepest creative desires.

In this way, Duncan Sheik’s new collection being released Tuesday, June 7, Covers 80s, is one ménage a trios after another. The first studio album in five years for the landmark NYC-based singer/songwriter/composer/lyricist, Covers 80s delivers exactly what the title says, providing a dozen interpretations of the 1980’s songs that made a major impact on Sheik.

It’s interesting to see what hits influenced him: “Stripped” (Dépêche Mode), “Hold Me Now” (Thompson Twins), “Love Vigilante” (New Order), “Kyoto” (The Cure), “What Is Love” (Howard Jones), “So Alive” (Love & Rockets), Shout (Tears for Fears), “Gentleman Take Pictures” (Japan), “Life’s What You Make It” (Talk Talk), “William It Was Really Nothing” (The Smiths), “Stay” (The Blue Nile), and “The Ghost in You” (Psychedelic Furs). Each of Sheik’s covers are revisits worth visiting – a careful embrace of the original song’s sound and meaning as he experiences them.

Obviously, Sheik has first-hand knowledge of what it means to have a hit. His 1996 single,“Barely Breathing,” broke Billboard records for chart longevity and has arguably joined the Great American Songbook. Since then his folk/pop/theater explorations have seen him release five previous studio albums, score feature films and documentaries, compose the GRAMMY-winning original score for the successful Broadway musical Spring Awakening, and followed that up with composing the music and co-writing the lyrics for the 2010-debuting musical theater production Whisper House.

This was my second interview with Sheik, the first being an informative 2005 interview on film scoring in his downtown home studio. An artist with a musicologist’s mindset who lives to record, Sheik discussed a surprisingly deep journey through Covers 80s. Turn this talk into a threesome by reading on.

Why record/perform a cover song? And why listen to one for that matter? What are the opportunities of doing covers, and what are the potential hazards?

Duncan Sheik balances nature with nurture on his new album.

Well, there’s this funny thing where if you’re a performer and a singer/songwriter, a lot of times you’ll be at a party and someone will hand you a guitar and say, “Play us a song we can sing along to.” After I played one Radiohead and one Oasis song, my repertoire was finished!

So I started to put together a list of old songs that everyone knows, kind of a fake book. But I found it to be tiresome, and there were other people better than me at that. So I said, “Instead of covering the Stones and the Beatles, why not do ‘80’s English bands?” It would be my personal take on the artists who made me who I am as a songwriter.

So I took a dozen or so bands and tried to identify one song that made sense for me to sing, and made an impact on me in some way. It was hard to put my finger on the genre, but there was an almost arty synth pop aesthetic to the bands that were informing me. That was the wheelhouse, with a couple of obvious exceptions, but at that time in my life — when I was 16 or 17 — they were part of a particular set of records that me and my friends were listening to.

How did the idea for actually making this cover album, with its particular angle, come about from there?
First of all, I’m generally more interested in making records than I am in performing. I’m happiest when I’m in the studio writing and/or recording music. I’ve started to enjoy performing more and more because I’ve done it more and more, but the heart of what I do is making records: If I’m going to go through the work of re-imagining these songs, then I was definitely going to record them.

There was the question if they would see the light of day, but I left that in the capable hands of other people. Once I’d done the recording, it was asking my manager and the people at RED if they thought it was something they thought was worth putting out into the world, and they were very, very excited about it.

With so many great ‘80’s hits to choose from, how did you select the lucky 12 to cover? Is there a common thread between them?
I think one of the main briefs that I gave myself was this idea that these songs — despite how they were produced when they were initially recorded — are great songs no matter how you dress them up.

For example, a song like The Thompson Twins’ “Hold Me Now,” you hear it when it comes on the radio, and certainly it evokes its time in an intense way, in the sounds they used and how it’s done. But if you strip all that away, there’s a simple, heartfelt piece of music that still works if you do it with a completely different kind of palette and sound.

Sheik's sanctum: Sneaky Studios.

That was the main criteria: Strip away all the production, bells and whistles of that 80’s sound, and you recreate this new arrangement with acoustic instruments. Does that change the power that it initially had?

The ones I chose were songs where I could pick up an acoustic guitar and figure out an approximation of these chord progressions, and sing songs, and still recognize the songs in some way. Which can’t be said for many pieces of music at that time — they were more about a production aesthetic than songwriting.

So I felt these were really great songs themselves, and they were comfortable for me to sing in my voice. I wasn’t having to jump through all of these hoops to pull it off, although I did end up lowering the key to a number of songs so I wasn’t having to yell into the microphone. “Shout” comes down a minor third, “Ghost in You” also comes down a minor third, “Stay” comes down a fifth or so – it’s significantly lower, I’m maybe singing an octave below him. I love (The Blue Nile’s) Paul Buchanan’s voice, he’s an amazing singer, but in the case of that particular song, I wanted it to feel much more intimate, so I’m singing it kind of down.

What did you learn about the much-discussed, instantly recognizable 80’s “sound” as you immersed yourself in these songs? What makes it great, but also what was the opportunity for you in re-imagining and re-recording these songs?
What I think is the least interesting about that era of production was how they dealt with drum programming and drum sounds at that time. It was kind of like people new to this technology and not knowing what to do with it yet, so they did everything all at once. That’s what makes a lot of these sounds sound silly and dated – what some people think of as kitsch.

I decided early there would be no drums, either electronic or acoustic. I really wanted all of the instruments to be acoustic instruments as well. If one of the ‘80’s artists made a synth sound like a marimba, then I’d actually play it on a marimba. On Depeche Mode songs they had really funny FM synth sounds like a glock and a banjo, so really use a glock and a banjo!

So the fun was, “How can I put these arrangements back together? How can I take the electronic approximation and then use the real instruments they were inspired by?” I really enjoyed that part of the project.

The biorythmic center.

The one exception to that is I’d been using the Fulltone tape echo, which is an issue of the Echoplex, and kind of creating these little landscapes of sound that are very particular to that box — very musical, but very mysterious and enigmatic. They behaved in surprising and mysterious ways when you played with that knob.

I’d create a landscape with acoustic guitar and tape echo, find out the key center of a song, then lay these textures out over the course of the song. For me personally, it was a sound that evokes a sense of nostalgia or memory, and that was really emotionally satisfying when I put these two things together. For the Cure song, “Kyoto”, you have this sense of remembering something dark and maybe disturbing that happened in the past, or in the case of “Stay,” it’s heartache for this person you saw. And “The Ghost in You,” the memory of this person that is so deeply ingrained — those are just three examples.

So, what was your own objective with this album? Is this supposed to sound like “Duncan Sheik sings ‘80’s Hits”? Or something else entirely — what did you want to differently with these songs, and just as important, what did you want to preserve?
(laughs) I think covering a song and procuring it in extremely similar ways to the original thing is kind of silly. All due respect to Gwen Stefani, when she did the song by Talk Talk [No Doubt’s cover version of “It’s My Life” from The Singles 1992-2003], it’s like the track could have been ripped form the original recording.

To me that’s not interesting. It was important to take these songs and dress them up in new clothing. But yet, I wanted people to really recognize the songs and know what they were listening to. There’s all this beautiful stuff on the Peter Gabriel covers album Scratch My Back. Maybe I’m not educated enough on that music, but I don’t recognize a lot of those songs!

I wanted a good balance between songs that were a part of culture — that people would know — and songs that you experience in a different way but very much with a memory of them.

Tell us about the tracking and mixing process for these songs. How did you decide to approach it?

The expansive live room.

It happened up in my studio in Garrison, NY, Sneaky Studios. When you saw my setup in TriBeCa, I was essentially living in my recording studio. I needed a separation of church and state. Upstate, you can have a lot more real estate. I wanted a place where bands could use it, record, stay at the house, and use the pool.

It’s not necessarily a commercial venture, but bands can come up and use it. There are fewer studios in NYC, and fewer places that are residential. It’s a bummer that Allaire closed – this is my own tiny alternative to it. Artists who are interested in it are welcome to visit my site and inquire about it with my manager.

The studio building itself is a 3000 sq. foot, former two-car garage. I had some help converting it into a studio from an architect and Michael Tudor, my longtime engineer. It was a long process, but fun. Construction took a while, and getting everything wired properly was definitely a learning process, but now that Humpty Dumpty is put together, it’s fun.

It’s very beautiful there. You’ve got these huge six-foot windows, and you’re looking up at all the rock formations that leave lead up to the Appalachian Trail, which is in the backyard. It’s a nice calm environment if you want to get out of the city and not get distracted.

What do you have there to record with?
I’m mostly a Logic guy in terms of recording. I have the Dangerous MONITOR ST-SR, the Apogee Symphony system, and I had a bunch of nice mic pres to make this record, some 1072’s, some Manleys, 1176’s, a bunch of Dave Royer mics — the new ones and some very early ones that were Mojave, which is my main vocal mic.

The combination of Logic plus Dangerous is a very streamlined thing, where the Dangerous is the “center section”. We also found a way to get analog synths in there so it comes up in Logic in the page, very fun.

To get going, I put all of the original recordings into Ableton Live. Then I found the key to sing it, then I would slow the song down a sixth, and figure out the arrangements that way. And then I pulled out the harmonium, the dulcimer the marimba, and a lot of ukulele on the record.  Also a nice 19-teens Steinway O, a really nice upright, and I’ve got a nice retooled Rhodes, and a retooled Hammond. That’s the nice thing about being up there. It’s set up, available, and you don’t have to pull it out of the closet all the time.

The sound of the piano especially seems to add its own character, on songs like “Stripped”, “Hold Me Now”, “Shout” and “So Alive”.
The main piano I used on the record is the Steinway upright, 19-teen, and what we did was we got one of those soft pedal attachments. Those pianos don’t necessarily have those — a big piece of felt between the beater and the strings — when you play it and hit it hard, the piano feels very different and antique. It has a prepared piano sound. That was a lot of fun to experiment with. Generally we miked it with a pair of AKG 414s.

To me the other striking characteristic is the ultra-clear, uncolored presence of your own vocals.

Another inspirational option at Sneaky.

It’s that Mojave Audio mic that Dave Royer was building back in the 90’s, going through a Dan Alexander D72 pre, and then an 1176 that’s going straight to the computer. Michael is very clever with his approach to EQ and compression. It is fairly simple, but it’s always been a solid choice.

What unexpected challenges came up when you were putting these songs together?
What’s hard about these songs is that some of these chord progressions and the voicing are strangely more complicated than they sound — a lot of times very odd changes that they’re made up of. With “What is Love,” the Howard Jones song, if you wrote down the chord progression, you’d say, “This doesn’t even make sense!” Making sure I maintained the authenticity of that part of the song took a minute.

How to make a guitar voicing set work for an eccentric keyboard part: That was a little bit of a journey. You don’t really want to copy the song, while imbuing the character of their performance and finding out the right character of how the singer sang the song. That was a process too.

I’d record the song, and realize, “I’m trying to do an impersonation of this song,” and that’s bad. I was trying to find my own voice.

It’s interesting that these are covers of songs that are now part of the pop music “canon”, done by someone who contributed one himself with “Barely Breathing”. The last time I interviewed you, you said to me that you wished you’d never written “Barely Breathing”: Did this experience change your own perspective on what it means to make a hit?
If you ask me about “Barely Breathing”, I’ll give you seven different answers depending on my mood. I’m thrilled that a really wide audience appreciated that song.

But my ambivalence comes from the other artists that were on top 40 Radio at the time: “Barely Breathing” did fit in with them — but the rest of my first record didn’t really! I can say that “Barely Breathing” was a bit of an anomaly for me. I was always trying to do things that were in the tradition of bands I was listening to. These were bands in the import section of the comic shop, not the Top 10 of Sam Goody.

The songs on this album, and the songs on every record that I’ve made — I think it’s pretty obvious I wasn’t always trying to be on Top 40 radio, that my projects were something different. No one would be happier than me to be on the radio all the time, but I wasn’t going to make music for the sake of being on the radio.

So there’s a kinship I felt from these 80’s bands that are on the covers album I made. The Dears, the Doves, were so clearly immersed in listening to Talk Talk. They might admit they listened to Tears for Fears. So for me this is kind of an expression of that experience, and wanting to communicate to my audience that this is where I come from.

So what makes a song a hit? As a hit songwriter yourself, did this exercise deepen your insight on that?
The insight that I leaned is that there doesn’t need to be a rule or formula for how the chord progression moves. Whether you’re clear or enigmatic. All of these songs have their own unique thing. With the exception of the New Order song “Love Vigilantes,” which is I-IV-V, every other song has a unique chord progression.

They have their own quirky arrangements, so in a way it’s kind of freeing. You realize, “I can do things that are harmonically different, melodically risky, and really unique. That can appeal to an incredibly wide audience if it’s done in the right way.”

— David Weiss

Covers 80s comes out on June 7th. Duncan Sheik also kicks off his Spring tour on June 8 at the Highline Ballroom.

Made in New York: Anthony DeMaria Labs

View Single Page

NEW PALTZ, NY: Anthony DeMaria never intended to create an audio company. “In a way, it created me,” says the one-time wiz-kid turned entrepreneur.

Anthony DeMaria, Brooklyn-born audio craftsman

Like many makers of boutique audio electronics, DeMaria had little formal training to start, but found himself attracted to sound, organization, and work that demanded fine manual dexterity.

“Although I didn’t have a lot of background with circuits, my father was a model-maker, and I think that influence made me comfortable working with my hands,” says DeMaria. “My first schematic was the [Teletronix] LA-2A, and I quickly found that I could turn out prototypes pretty immediately.”

From there, DeMaria would go on to streamline and expand his one-man operation, before teaming up with PreSonus to bring high-fidelity tube preamps to the masses, and then ultimately throw his chips back into the boutique world to develop a faithful recreation of the breathtakingly over-engineered, 20-tube, 14-transformer behemoth known at the Fairchild 670.

Over the decades, his sense of excitement, awe and graciousness has barely receded: “It’s just so cool that I can have a thought in my head, put it into metal, and someone will come along and say ‘what do I owe you?’ All money aside, it’s so great that out of a whole world [of gear makers] out there, they call me.”

If you ask DeMaria and his clients, it’s that eagerness to pick up the phone and interact with his customers that kept ADL selling high-end niche merchandise throughout dire economic times. ADL 670 owner and Brooklyn-based producer/engineer Joel Hamilton reminisces that “Anthony said it best when I first started to talk to him about getting a 670: ‘I’m not selling boxes, I’m cultivating relationships with engineers and users of this stuff’. That was years ago, and he’s stayed so true to that very high standard all the way.”

Back in 1987, DeMaria’s initial, successful stab at the LA-2A evolved into a product called the ADL 1000.

Although it’s been eclipsed in the press by his newer, more sensational pieces, DeMaria’s version of this classic opto circuit is what built his company, and it remains an essential backbone of his product line.

The ADL 1000 Tube Compressor/Limiter

And, over 25 years DeMaria has labored to see that circuit maintain its integrity: “If I were to re-interpret one little thing, I’d have to explain why, and lose a certain crowd.”

There are challenges: “Whether you’re doing 10 or 100 you have to go though the entire parts list, make sure all the vendors still have those parts available. There are so many parts that go into any product, and if you go into production without checking that every part is still made, you’re playing Russian roulette. You could have to change your entire design if you can’t find or make a suitable replacement.”

The hardest thing, DeMaria says, are the transformers: “The sonic footprint of any good piece of tube gear is, hands down, the transformer. You have to nail that first – if you screw it up, you’ve got nothing.”

Some of the most critical elements are built in-house. “Often, the original transformers we try to duplicate are very old and there’s no documentation. You measure everything, but at the end of the day, you’re throwing a dart. You create the transformer, stick it into the original design and say ‘Okay, what’s it doing? Should we go up, down, left or right?’

“It could take a month or two and 4 or 5 versions, or it could be 8 months and 12 versions. You don’t really know until you try.”

All this experience re-engineering vintage circuits and maintaining standards in his own creations prepared DeMaria for his biggest challenge yet: if the ADL 1000 was DeMaria’s original flagship, the ADL 670 has usurped that title through sheer ballsiness and heft. With a 6RU mainframe and 4RU power supply that weigh in at a combined 84lbs, the ADL 670 is a heavy load on the back, and the wallet. This elegant giant lists at $19,000 MSRP. And it sells.

670 user and Strange Weather Studio engineer Daniel James Schlett says, “It can be subtle at times, but what it is doing cannot be done with any other units I’ve used in the past.”

“The 670 is pretty fantastic on a lot of things,” says Schlett. “It’s not a ‘blow up your room mics box’, but it does a fantastic job of imparting  great character  on a vocal or bass track while staying extremely hi-fi. It can give a singer that extra sparkle that was missing in the chain, or help pull out a performance no one in the room was ready for.”

ADL 670s at Strange Weather Recording in Brooklyn

“It’s also in constant use on the mix buss – here is where the 670 has a way of standing out and blending in all at the same time.”

Studio G‘s Hamilton agrees that the unit excels on the stereo buss, a function that’s driven the value of the original Fairchild through the roof: “I’ve used the ADL 670 on almost every single record I’ve mixed since I got it years ago. I could probably just normal it to the main mix insert point on my Neve, and save the trouble of patching it at all.”

An impressive box for sure, but is it worth over $9,000 MSRP per channel? It’s one of those unanswerable, subjective questions. Value, as always, depends on the user’s resources, needs and desires. But this much is clear: DeMaria’s 670 delivers the tone of the original, at a lower price than a vintage unit, with a new warranty and uncommon customer service.

Hamilton’s own story about his interaction with DeMaria, for example, is far from unique: “I was in the middle of doing the new Pretty Lights record, and we were printing live to two-track tape with the ADL 670 on the mix. I was running everything hot, and had the power supply in a ‘less than optimal’ position. My power supply fried. I said “Wait… Does anyone smell that? Something burning?’ And someone replied ‘smells like your wallet’.”

“Anthony drove down from his shop that morning (on a Sunday!) with a calibrated bench unit for me to continue tracking. Besides the fact that I like Anthony personally, that he goes out of his way to really make things work is just incredible and dear to my heart. Try getting that type of service from a random manufacturer. You’d need a time machine and cab fare from White Plains to make that happen with an original Fairchild 670.”

But what about the sound? The ADL has routinely passed discerning user’s tests, coming up as nearly indistinguishable from the original. To this engineer’s ears, mixes seem to take on new weight, depth, and girth when the 670 is laid over the mix buss. It’s an effect that is at once powerful, satisfying and refined. As soon as the inserts are engaged, whole productions sound as if they’ve pumped out 100 push-ups and chased them down with a couple of grass-fed cheeseburgers.

Of course, not all of DeMaria’s designs are so pie-in-the-sky. In 2006, a collaboration with PreSonus brought high-end tube audio down to earth for thousands of pro and semi-pro studios across the world.

“Economy of scale made that product possible,” says DeMaria of their creation: the ADL 600. “It’s the only way we could bring the product in at that magical $2,000 price-point. A connector that costs me a buck, might cost them a penny.”

Unlike many of his other best-selling designs, the 600 is a novel creation that takes a more indirect inspiration from vintage circuits. “We looked at tube preamps that The Beatles used, but in the end some of them had too much character. When you want to capture it pristine – this is the piece. We decided the best thing to do in a preamp like that is to give people the most open sounding pre with the most amount of gain.

PreSonus ADL 600 two-channel tube mic pre

“And it’s just got an enormous amount of gain,” he notes. “You’ll never outrun it. It’s a really nice-sounding preamp.”

We asked DeMaria if he learned anything from that mass-market collaboration  which has been useful at his own boutique operation, where he hand-assembles units in New Paltz, NY. “They really understood simplicity and clarity of layouts, and have a great ability to maximize the ease of manufacturing. There’s this old adage, ‘Go slow now, go fast later’. Those guys really know it.”

He’s even applied some of those concepts to his own designs, adapting the mono ADL 1000 and stereo ADL 1500 circuits to work in the same chassis, using interchangeable platform boards that allow quick fixes in-the-field. “Now, instead of a client sending me the unit, I can send a replacement board overnight in a soft-pack. I just helped a client install a power supply board over the phone in 4 minutes and helped save the session! How happy was he?”

DeMaria says that it now takes less technical aptitude to build his earlier designs, saving more time for QC and answering phones. On the flip-side, there’s an increased part count, but allowing these two units to share some elements has helped control prices and enhance uniformity across the line.

Having mastered point-for-point recreations of classic gear and super-clean mass market creations alike, DeMaria has is ears set on new horizons: “I’d love to create another branch-out company. I’ll always continue to make the traditional ADL pieces, but I also want to create products that go the other way – less expensive. Gear that disrupts the sound. I’ve already created a box to make the most pristine sound. Now I want to go in the opposite direction. It seems like musicians are shifting away from capturing pristine sounds and moving toward effecting it.

“I want to be on the ground,” he says,” See what’s going on, visit some of these studios. I’ve always been talking to musicians and studio owners. That’s where the ideas come from. So much has changed in recording, and the question becomes – how do you reconnect the dots?”

And staying in New York is a big part of that plan, according to DeMaria, who was born in Brooklyn and toys with the idea of opening an office in the borough. He tried a move to California for a while, but couldn’t “sink his teeth” into LA.

“I couldn’t see myself anywhere else,” he tells us. “I mean, where are you gonna get the best food? In Brooklyn! C’mon!”

Justin Colletti is a Brooklyn-based audio engineer and music producer who’s worked with Hotels, DeLeon, Soundpool, Team Genius and Monocle, as well as clients such as Nintendo, JDub, Blue Note Records, and the Metropolitan Museum of Art. Visit him at http://www.justincolletti.com.

Kim Gordon, Thurston Moore and Yoko Ono Making A Record at Sear Sound

View Single Page

A number of interesting artists have been recording at the legendary Sear Sound in Midtown Manhattan — Walter Sear’s legacy of audio excellence lives on!

Yoko Ono + 1/2 Sonic Youth recording at Sear Sound

First, Kim Gordon, Thurston Moore and Yoko Ono are making a record together. And they’ve been recording it at Sear Sound, with Chris Allen engineering.

Both Sonic Youth and Ono have a history with the studio — Sonic Youth having recorded multiple albums (Rather Ripped, Sister, Experimental Jet Set, Trash and No Star) in Studio A with its Neve 8038 with Flying Faders. Apparently Walter Sear even recorded one of their earliest records at his former studio in the Paramount Hotel. And Ono recorded and mixed her last record Between My Head and the Sky at Sear with Allen engineering in Studio C, on the Avalon/Sear custom console.

Meanwhile, Bjork has been working at Sear Sound as well, recording tracks for her new album, with Damian Taylor engineering on the Avalon/Sear with David Schoenwetter assisting.

In other recent sessions: the NYC-based blues band JD and The Straight Shot have also been recording for a new album with Dave Natale engineering and Mark Atkins producing. The band, led by James Dolan with Charlie Drayton on drums, reportedly have their own live performance setup in the studio, with speaker wedges and a submixing Yamaha board.

And singer/songwriter Harper Simon (son of Paul Simon) has been tracking a new album, with Ruddy Cullers engineering. John Scofield also tracked and mixed his new record at Sear on the Neve 8038, with Brian Blades on drums, Scott Colley on bass and Larry Goldings on the studio’s B3 Hammond and Steinway ‘C’ grand, and James Farber engineering. They mixed down to RMG 900 1/2″ on the ATR 102.

Producer Craig Street recorded singer Madeleine Peroux with Matt Cullen engineering and a band that included Drayton again on drums, and Mark Ribot on guitar. And Scarlet Johansson was in recording overdubs for an album with Lucien Gainsbourg, with Jeremy Loucas engineering. Prior to Johansson coming in, Gainsbourg has been recording his larger album project at Sear as well.

Singer Nicole Henry recorded with producer Matt Pierson and Allen engineering, with John Stoddardt on piano, and arrangements by Stoddardt and Gil Goldstein. And Japanese outfit New Friends, Inc. were in tracking the pianist / vocalist Akiko Yano for a film. She played the Steinway ‘D’ – 9′ concert grand, and Aya Merrill engineered the sessions.

This is just a sampling of the recent sessions, according to Sear Sound’s manager Roberta Findlay. Visit http://www.searsound.com for more information on the studio, and its equipment and history.

Return of the Nomad Engineer: The Top NYC Studios of Freelancer Ari Raskin, Part I

View Single Page

CHELSEA, MANHATTAN: No one can say Ari Raskin hasn’t paid his dues. This in-demand freelancer engineer may regularly make the rounds of NYC’s top studios today, but it’s only after he’s sweated it out for a decade-plus, making a name for himself in the city’s fiercely competitive studio scene.

Ari Raskin in his element: with producers Mysto and Pizzi, and artist Wynter Gordon in Chung King’s famed Blue Room (RIP).

Raskin can contribute in many ways to a project – tracking, mixing, editing, drum programming, and even the occasional master – and has done just that for a wide range of artists: Whitney Houston, Wyclef Jean, Meshell N’Degeocello, Black Eyed Peas, Kanye West, Kid Cudi, J.Dilla and Illa J — Yancey Boys, and Justin Timberlake among them. His career got moving after he departed Berklee College of Music with the goal of being the next Brendan O’Brien or Andy Wallace, then went from being an intern at Chung King to House Engineer.

Today, no longer afforded his home base that was Chung King, Raskin makes music all over Manhattan and beyond – a positive vibes traveling man that makes him the perfect subject for the return of our Nomad Engineer series.

How would you describe the ups and downs of a New York City freelance audio engineer in 2011?
The real benefit of freelance engineering and traveling is getting to choose which studio is right for the project — be it the sound of the live room, the sound of the control room, the vibe of the control room, the gear, the rigs’ plugins, the budget, or just how late the staff stays — so that you can comfortably make a great recording that fits the music. Also, having clients agree that you suggested a good studio for them is a nice thing too.

If you’re a staff engineer at a small Pro Tools studio with a 5′ x 8′ live room, and a rock band is introduced to you by the studio manager, you’re never going to be able to tell them, “We should do the rhythm section at Avatar or Skyline. You’re never gonna get real big drum sounds here, and these reissue mic preamps and 414’s just don’t have the real rock-star vibe you’re after.” Although of course most of us now would just shut up and do the modern thing and use Drumagog or SoundReplacer.

I’d like to note, though, that when I first stepped into the major-label part of the recording industry when I moved to New York 10 years ago, there were LOTS of freelance engineers working from studio to studio. It seemed much less common for labels to use house engineers unless it was for a transfer session. Engineers definitely used to be more highly regarded before everyone and their sister had Pro Tools, so I think that’s why hiring the respected freelance guys was much more the norm in the day, whereas now labels just want a house engineer who knows how to use Pro Tools and isn’t expensive.

Lately, whenever I run into former Chung King clients at other studios, I constantly get told “Oh, I didn’t know you were still working since Chung King closed,” or “You work here now?” as if the idea of a tracking engineer being freelance is now an unknown concept.

We’re glad to get the inside track from you on your fave NYC recording spots. What made you say “Yes” to this article, rather than keeping your top studios close to the vest?

Seemed like a fun topic, and I do work around, and do have opinions on a number of various rooms. I just wish there were more large-format rooms in this city, with all the standard vintage outboard gear and mics. Five years ago there were a lot more real-deal pro-studio choices, and 10 years ago a lot more than that.  It’s getting hard now, especially when your first choice-room is already booked, and you’re actually trying to do a serious recording and not just track vocals. Therefore…

Raskin sez: Thumbs up for Downtown’s live room. (Photo: Kristy Simchick)

Downtown Music Studios, Studio A; SoHo, NYC

Many positives about this place.  For one, there isn’t a vibe like they are dying for business and need to squeeze every penny they potentially can out of your clients.  Also, the ProTools rigs have more plug-ins than any other rigs I’ve seen.  Unlike so many rooms, the studios at Downtown were planned and configured by good working engineers, so things make a lot of sense in real world practice.

Studio A there is possibly the most accurate-sounding control room in the city that I’ve worked in, and has no room EQ on the mains. The almost-mint Neve 8014 console they just installed is not only amazing for its sixteen 1084 pres for tracking, it’s also possibly the best summing amp in Manhattan for Pro Tools in-the-box mixing. There’s also a ton of clean vintage and high-quality modern gear — they won’t let someone who doesn’t know what they’re doing assist in sessions.

The live room in Studio A is very clean and neutral-sounding, great for tracking vocals, instrument overdubs, or a live band. You can easily get a dry drum sound, or put up some far room mics, 1176 them, and get a big rock sound. Studio B has a great rig as well, with good external converters, a totally different vibe from Studio A, and is probably the most-equipped room for the money in Manhattan.

Some of my recent sessions there include Sean Paul, Black Thought, Kat Deluna. I’d recommend this studio to any type of client, other than a gigantic orchestra or those craving a huge castle drum sound, or those wanting to mix on an SSL. The Neve console they have has no automation, but for mixing a jazz, acoustic, or a small production, it sounds incredible.

Platinum Sound Recording, Studios J and K; Times Square, NYC

The custom Augspurgers in Platinum’s Studio K will blow your mind…in a very good way.

The “sexiest” of the big studios in NYC. I think it’s the only studio I know of — not that I claim to have worked in every studio — that has a designated receptionist and interns always ready for runs, 24 hours a day. That might seem like a minor detail, but for those who have clients who like to work past midnight, it’s a major concern.  Very cool vibe, cool staff.

They have a real live K, and a J — and unlike most SSL’s in NYC, they get used for mixing regularly still, so the assistants aren’t new to that: big board mixes with old-school engineers who use lots of gear are often the most demanding type of session for an assistant. Also, I haven’t heard the new Augspurger speakers in studio K, but the J room has the HEAVIEST bass of all time — although Studio C at MSR is quite thumpin’ too.

Some of my recent sessions there include Wyclef, Kat Deluna and Ritz Crackers. This is a good studio for SSL board mixing; good studio for late-night artists/producers; decent-sized live room with some good mic pres, so it’s not a bad choice for producers who like live instruments. The best for those who like it so loud their faces melt and eardrums shred. Great for those who like to vibe and create.

Premier Studios, Times Square, NYC

Premier is the former Studios A and B of Quad, renovated and heavily cleaned up, with two newer, very good Pro Tools “writer’s” rooms, very fairly priced.  Studios A and B were both recently tuned and both sound accurate and get quite loud. The live room in B is great for a clean drum sound, and great for any vocal or instrument overdub.

Think big: Premier’s Studio A with SSL J 9072 console.

The staff there is eager and friendly and understands the concept of working towards the future — in other words, they don’t take the clients that come in for granted. They have real LA-2A’s in most rooms — which didn’t used to be unusual anyway — and they are maintained.

Another great thing — they have four rooms, all with excellent Pro Tools rigs with all the necessary plugins, so if a room is booked, there’s still likely others open. How many other 3+ room studios are left and commercially-bookable in NYC today? Also, so many other studios are opening now with gear you can also easily get at Guitar Center, and not enough real mic pres or compressors in the room, forcing clients to rent every little thing (which, along with today’s tight budgets, can make a freelance engineer seem needy).  Instead, Premier seems to be constantly investing and trying to improve their gear arsenal to impress engineers and producers. The recent addition of two perfect vintage Neve 1073’s and the overhauling of their Studio A Steinway piano are both welcome improvements and important tools for making great recordings.

My recent sessions there include Oh Land, Duane McLaughlin, Rich Hil, Kat Deluna. Premier is great for J9000 mixing, Pro Tools in-the-box mixing, instrument and vocal overdubs, pop songwriting sessions, and jazz and rock bands that want some real isolation but don’t want to pay for one of the city’s massive rooms.

Gear taken seriously here: Grand Street Recording.

Grand Street Recording, Williamsburg, BKLYN

I only worked there once, but I think it’s by far the best studio for tracking instruments for the money.  Amazing selection of vintage mics, pres, keyboards, amps, and drums — nothing I used there seems modded or overly repaired, and none of the current reissue stuff (that doesn’t actually have any magic. I’m a snob about having the real vintage stuff, clearly).

The staff is knowledgeable too.  The ceilings aren’t that high and live room isn’t terribly ambient, but for plenty of bands it’s perfect.  You can make a real, classic-sounding, proper recording there for not a lot of money.  And their vintage mics may be in better shape than any other studios I know of.

I recently did a tracking session there for the jam/rock band Moose Convention. I think Grand Street is great for rock or jazz band tracking — live and overdubs — and vocal tracking.

(Editor’s Note: An earlier version of this article incorrectly referred to this studio as Grand Street Studio. It should have referred to Grand Street Recording.)

jrock Studios, Chelsea, NYC

 

You too can rock at jrock.

I saw you guys did a piece on Jamie Siegel and his studio recently, and I will second that it’s a cool spot. Great location, nice dry-sounding live room that has some breathing space so it doesn’t sound like you’re tracking in a closet, some nice pres, and a real chill pleasant vibe, good for getting work done.  And of course, not nearly as pricey as the big SSL rooms.

Recently I did some vocal and percussion sessions there with singer/songwriter Erin Barra. Recommended for anyone who wants a relaxed spot to do overdubs, writing, or Pro Tools mix sessions.

Next Week! Return of the Nomad Engineer Part II: More finds, from Midtown to Greenpoint.

You can find Ari Raskin at REThuggz.com and AmIaGoodSinger.com.

Made in New York: Oliver Ackermann's Death By Audio

View Single Page

WILLIAMSBURG, BROOKLYN: We veteran New Yorkers know better than to put too much stock in the fantasies of eager new-arrivals. You know the type: They come to us from small towns, accustomed to finding a monthly room to rent for little more than the sum of our daily coffees and MetroCard.

Tricked into living in our worst neighborhoods, they find themselves sliding into debt, awaking to slashed tires and stolen vans, all the while chasing a naïve dream that somebody somewhere might actually give a damn about their arty noise-rock band.

Death By Audio pedalsmith, Oliver Ackermann

Or, at least, that’s how the Death by Audio success story begins. It ends with critically acclaimed records and a swift-selling line of innovative stompbox effects.

Although Fredericksburg Virginia’s low cost of living and and limited nightlife gave Oliver Ackermann the freedom and inspiration to start tinkering with pedals, he says that despite a trying start in the city, the company has “grown beyond anything I could have ever done by myself. And it took a place like New York to make that happen.”

Word-of-mouth has turned some of Death By Audio’s creations into instant classics: brutal boxes  found at the feet of guitarists from U2, Wilco, Lightning Bolt, and Nine Inch Nails. But Ackermann, who specializes in savage tones as guitarist for A Place To Bury Strangers, is quick to admit that his pedals aren’t for everybody:

“We’re not trying to recreate pedals that other people have already done so well. We like to do stuff that’s really f*ed up, that feels like we’re glitching the system. It’s about pushing the limits almost past the point where it would be considered ‘good’. That’s the quality that people really like about some of the best old gear.”

Ackermann, who’s known for bragging that that some of his pedals could kill your amp if used without care, tells a familiar kind of story about a small company that grew gradually until it became one of those institutions that has helped define its time and place in music culture. Now, operating as a sort of collective that hosts a DIY concert space, recording studio, and record label, the Death By Audio warehouse is still churning out unique designs every day.

We caught up with Oliver to ask him about his design philosophy and the evolution of the company.

Can you tell us about your first design?

As a big effects-pedal junkie myself, I was always coming up with lots of crazy new ideas. The first one we made was a pedal that would feed your effects back into themselves. I tried to think of the most badass name I could to match the kinds of sounds we were getting, and landed on Total Sonic Annihilation.

Total Sonic Annihilation: Stomp on the switch and destroy the world!

It is a pretty great name. It catches almost as much attention as the sounds do.

Thanks, I like names that are descriptive. I try to do that with all of them: The Robot, the Sound Saw. Even the name Death by Audio, it kind of meshed with the aesthetic that I was going for, which in the beginning was really extreme noise.

How did you finally take the leap from pedal junkie to pedal maker?

I was living in Virginia when I started building effects for myself. Although it’s really cheap to live there, when I wanted to take a trip to Europe with my girlfriend-at-the-time, we just didn’t have the money to go. That’s what made me think about building pedals for real. I had like one month before we were planning to go away, and still didn’t have the money to do it!

Luckily, after releasing the first pedal and putting it up on the websites that were around at the time, like Harmony Central and others, I made enough income where I could go actually on that trip. It was really great motivation. [laughs]

You make it sound almost like a lark.

Yeah, I started almost on a whim, just sort of scrambling to find an idea where I could take one of my interests and make some money with it quickly. Sure, I thought the first pedal idea was this ultimate and awesome thing, and I’d thought about doing something like that for a while. But I guess I just needed that motivation to take a leap and make it actually happen.

So your first sales were exclusively through the internet?

Yeah, it was all through internet postings at first. After a while, word-of-mouth took over and strangers started emailing me asking for custom designs, and I just said “yes” to everything.

I’d put a price tag on each project based on a guess of what I thought it might take to make it happen. I was such a bad judge of that [laughs]. I would charge people, and I wouldn’t even know how to build the effects yet.

But it was also a great motivator. I’d say “It’ll take me two months and it’s gonna cost $500”. In reality, it might take me four months to really figure out how to make the thing work. And to design something that was really worthwhile, it might take me so much time that I was getting paid maybe a dollar an hour.

But even that was really good schooling. It kind of kicked my ass. These people could be furious with me if I was behind, and it really forced me try to come up with some of the coolest stuff I could.

Did you have any training before this trial-by-fire?

Well, I went to school for industrial design. It had nothing to do with building circuits, but it did give me the confidence to work with metal and develop the physical side of the boxes. I had learned how to silkscreen from being in bands, making records and posters and t-shirts, so that helped a bit. It kind of all came together.

Learning to build pedals was a lot like moving into our first warehouse. I didn’t know anything about construction at first, but you just figure: “Okay… Well, I wonder how you make walls and roofs and doors and stuff!” [laughs]. You just sort of have to figure it out. I guess I was always under the assumption that no matter what you want to do, you can do it if you just spend some time on it. [pullquote]You just sort of have to figure it out. I guess I was always under the assumption that no matter what you want to do, you can do it if you just spend some time on it.[/pullquote]

You make it sound easy. But something as successful as Death By Audio can’t be a one-man operation, can it? When did it first make sense to take on employees?

In the beginning, my girlfriend-at-the-time helped build some of the pedals, because it had blown up way faster than I’d thought it would. I had one of my best friends help me out for a while too, and then some roommates. I mean, they had no clue what they were doing, so I would be there working right along with them. They would do exactly what I was doing at the same time, side-by side.

One of the first guys I really hired was an immigrant in the U.S. He was doing really dangerous jobs, working with electricity and going up on to roofs for $3.50 an hour, risking his life every day because he didn’t have the right papers. When I met this guy and hung out with him for a while, I realized he was super nice and really talented. I took him in to work with me and he did a great job. I showed him how to silkscreen and all the rest, and now he has a successful silk-screening business, which is pretty cool!

Eventually, I worked my way into getting more picky, and I could hire people with electrical backgrounds, who could help out in more ways. The people who were there in the beginning had been so helpful, but they needed a lot of guidance. I really had to be there back then, showing them the process step-by-step because they just didn’t have the knowledge.

When and why did New York seem like the right move?

I was working this really great job in Virginia, designing toys. It was so super cheap and easy to live down there. I was living in this giant warehouse that barely cost a thing.

But the thing with a place like that, is there are maybe ten people nearby who you want to hang out with. Maybe three of them are people you can really relate to and collaborate with on stuff. Every time we’d come up to New York it seemed like there were endless amounts of cool people, endless amounts of awesome stuff going on, no matter what day of the week it was.

I just wanted to be involved in that kind of energy. So much energy and so much going on, it just seemed like the place where everybody should be!

The Death By Audio Robot, a low fidelity 8 bit pitch transposer, is completely synthetic and transforms any input into a spuree of resynthesized robot jargon.

At first it can be a real struggle. You know, you get fooled and move into a really bad neighborhood, or maybe you don’t realize how much money you need to live in New York, and it is a lot of money!

It took maybe two years to really get to know my place in the city, and start figuring out how to make money.

When I arrived, I had saved up bunch of money, and I spent it all in the first couple weeks. It was an insane time, we would repeatedly get our tires slashed, our van stolen, and I was taking on all these design jobs and freelance jobs to just barely make it by. And then, it finally started to come together as the effect pedals continued to build up momentum.

When I moved into the space I’m in now, it was with a bunch of really good friends, and they started to help. And then got even more people to help and started to transform into more things.

One of the great things is that if you’re around a whole bunch of people who are all really good people, it motivates everyone to turn it into something much bigger. We got the show space started, there’s been a record label started, we have practice spaces and all sorts of things. It became more of a collective since everyone’s so focused on making this stuff.

It’s grown beyond anything I could have done by myself. It took a place like New York to make that happen.

That’s a pretty potent statement. What were some of the other factors in making the company grow?

Well, we always wanted to make the product the best it could possibly be. When you’re creating your own company, you try to go for everything you wished would happen in a company. So we had this policy where, no matter what happens, we’ll fix it for free. Since the bands I was in were always about trashing equipment and making extreme sounds, we took it to the point where the pedals were bulletproof. You could hammer nails with any of them.

That idea came when I was building a loft and I couldn’t find a hammer. I took this one Rat pedal and I used it to finish up my loft bed. I was hammering the nails with it, and thought, “This is a good thing to try and emulate” [laughs].

Do you still take on one-off custom requests for people who want you to build their dream pedals?

Not at all. We had to draw the line. There’s just no way our company would be moving forward if we still did it. Now, it’s better to focus on things that I think would be cool. A really good friend who helped me manage the company convinced me not to take on custom projects. I think that choice has really helped the company. It’s helped us grow in many ways, and our products have become even better.

Sometimes we have to be careful when trying our own designs too. For instance, we could design a delay pedal that sounds really cool, but for it to be worth it for us, it might have to cost $700. So maybe that’s not a cool idea after all! We don’ want to push away our market. These things should be attainable. I also don’t want to design a pedal that might sound cool in theory, like a light-controlled analog delay, only to get people hyped up on it and have the pedal only be practically useful to a really small number of people.

Death By Audio's high-tech fuzz mutilator, Fuzz War

It’s always changing, but the Fuzz War and the Robot are definitely two of them. The Robot is kind of like Total Sonic Annihilation, in that it helps people create really crazy sounds they can’t get anywhere else.

With the Fuzz War, I spent a really long time trying to create the ultimate sustain-fuzz. It was my answer to the Big Muff or the Super Tone Bender. It gives you the best, most heavy kind of fuzz, but you can also get beautifully controlled feedback. We also decided to make that pedal so cheap that it could be kind of affordable enough for a kid getting his first effects pedal.

Are there any new design in the works?

I’m experimenting with creating reverbs with elements like springs or plates. The next thing I’m hoping to come out with might be this really unique idea I have about an effect with springs that will be different from what people are used to.

I’ve also been working on making mic preamps for myself recently, since I’ve been recording a lot. I’m not sure if we’ll release them yet, but it’s been a lot of fun.

——

When I asked for Oliver for a closing statement, he gave me an earnest remark that’s all-too-easy to write off as a platitude. But it was Ackermann’s casual sincerity and the easy conviction of his laid-back delivery that made it sound like more than just words:

“It just goes to show,” says Ackermann, “anyone can be in business doing what they love. As long as you’re doing the things you really love every day, you’re going the right direction.”

And with that out of the way, we can go back to making a whole lot of noise. — Justin Colletti

Justin Colletti is a Brooklyn-based audio engineer and music producer who’s worked with Hotels, DeLeon, Soundpool, Team Genius and Monocle, as well as clients such as Nintendo, JDub, Blue Note Records, and the Metropolitan Museum of Art. Visit him at http://www.justincolletti.com.

May The Schwartz Be With You: Business Insights from An Icon of Audio Post

View Single Page

Midtown Manhattan: NYC audio icon Howard “Howie” Schwartz has a perspective on the NYC audio and post-production landscape that spans nearly four decades. He’s certainly spent enough time behind a mixing desk, built enough rooms, expanded, upgraded, re-tooled and kept his business growing for enough years to be able now, on the 35th anniversary of his Howard Schwartz Recording (hsr|ny), to tell it like it really is. And we are all ears.

Howard "Howie" Schwartz

“I don’t think it’s ever been as crazy as it is now,” Schwartz says of the competition and cutbacks in what has been his traditional audio post-production business. “We tried to stay ‘just audio’ for as long as we could but audio has been commoditized and now — since we have the real estate and the technology — we’re going off into other worlds, we’re diversifying again.”

By other worlds, Schwartz is referring to video, and to becoming a full-service post facility for his advertising and increasingly television and feature film clientele. Having expanded with 12 offline/online (video) editing rooms a couple years back, hsr|ny is now truly an audio and video post-production house.

We are sitting in one of the ten audio studios at hsr|ny which occupies 20,000-square-feet of the Graybar building at Grand Central. This place is massive, and most all of the rooms are cranking on the morning of our visit. In addition to the regular VO/mix and editing sessions going on throughout the facility, DreamWorks has booked Studio West with a very high-profile actor coming in to record dialog for a major animated feature. [Fun fact: this studio hosted The Rolling Stones mixing Tatoo You with Bob Clearmountain, and Foreigner 4 sessions!]

At 35, hsr|ny is entering a new era of business, driven by a new generation of Schwartz. Howie’s twin daughters — Zoe and Alexa — have stepped up into expanded roles in 2010, as director of sales and marketing and director of client relations, respectively. With a lifetime of exposure to the family business and dad’s wit and wisdom, they form a super-savvy biz dev tag team…Wonder twin powers, activate!

And what is their credo? We’re sure there is some enduring core ideal that can be traced back to the beginning, some principle that’s guided Howie through all the ups and downs, the cycles and trends of all the industries he’s serviced. And that’s what we’re here to discover.

hsr|ny's Studio West

“We were always in the business of selling time and the engineer’s expertise and artistry,” says Schwartz. “My concept was to create a place for everyone to do the best work they can do, to be successful, to be great. I provided a forum, gave people the opportunity to do something they could not afford to do on their own.

“I was also always true to the spirit of audio and the craft. I am an audio guy, I am a musician. So people felt at home — it wasn’t a corporate guy that was running this place. We’re all artisans here.”

Advances in computer-based systems and Pro Tools have changed the game, but still — as Schwartz puts it — “nobody really wants to go to someone’s home studio to make a recording for an American Express commercial.”

True that. But we are living and working in unprecedented times for audio production and post-production. Like the record business, the advertising and film industries aren’t producing the volume of big-budget work they once did. And for its size and scope, its record and reputation, hsr|ny has been the go-to for that narrowing piece of the pie. Advertising budgets, for example, are now meant to cover not only broadcast creative but also web and interactive campaigns, which in some cases means fewer commercials. But that’s not all…

“The big change in the audio business and even the video business is that a lot of the major advertising agencies have built in-house editing and audio post-production facilities,” says Schwartz. “So instead of having outside suppliers like us provide high-end recording/mixing and editing expertise, they’re handling a lot of that business themselves. This meant we needed to move in another direction. The writing was on the wall — why and how are we going to compete with all the other people going after the advertising money?”

History Repeating…

Of course, Schwartz hasn’t been in business for 35 years because of any one client or even any one industry. “I wanted to be in this building because J. Walter Thompson was here and had been my biggest client in my previous studio,” Schwartz recalls, as he walks us through the first two original hsr studios. “But they basically never showed up. Although,” he points out [fun fact], “they did record the original ‘I Don’t Want to Grow Up’ jingle for Toys ‘R’ Us here.”

The first of several Howard Schwartz Recording studios designed by John Storyk, Studio A was built in 1975 for music and radio spots. Schwartz had been a disc jockey before and during the Vietnam War, and then an engineer out in California most notably on Wally Heider’s remote recording truck. As a DJ he’d learned how to make radio commercials and out in LA, he’d recorded rock bands. HSR grew out of the fusion of these sensibilities, recording jingles and VOs by day and often tracking records by night, including [fun fact] three of the four KISS solo records in ’78.

Studio B at hsr|ny

By the time Gene Simmons and Paul Stanley were clients, Studio A had gotten so busy recording, Schwartz had already built out Studio B for voice-overs and mixing. In the 80s, he added two audio post-production rooms — control rooms with VO booths — originally to host Rankin-Bass (Thundercats, Silverhawks) and later Showtime. This was the first of several expansions based on specific client demand.

Even on the day of our visit, Schwartz points out a room being re-tooled for a high-profile project they’ve just won, joking “this room is in its 92nd incarnation.” It’s a client services-driven business, and this is a team of master facilitators.

“We have clients – as do our clients have clients – that throw new business at us, asking us to provide new, additional services,” says Schwartz. “We’ve been lucky to be in that position time and time again, and to have had the space to grow and accommodate them along the way.”

Often these requests will engage hsr|ny’s technical staff to solve a workflow issue, or develop some new, unique configuration that suits a particular project. Zoe Schwartz notes, “We take on the most complex setups because we have a really good technical staff, and so anything our clients come to us with, we can do.”

For example, hsr|ny records dialog for many of the major animated features, counting BlueSky, Disney-Pixar, DreamWorks among their biggest clients. These projects can span up to three years, as was the case with Bee Movie and Megamind, and require special client amenities and technical support. “Now they record the actors early on and film them as they’re working so they can capture their gestures and movements into the animation,” says Schwartz. “So we’ve upgraded to enable HD recording and video.

“And, just the other day, we started an animated feature for Pixar where the director was going to be directing the talent from the Pixar headquarters out in Sunnyvale, CA. We set them up so they could record the actress in HD and also so the director and actor could communicate face-to-face in-sync, in real time without any delay.”

2010 and Beyond: The New Business

Schwartz has long been a major player in the audio-for-television world, going back to The Cosby Show (and Cosby’s Jello commercials!), and sitcoms like Spin City and Hope & Faith.

But with the relatively recent explosion of cable television programming, and reality television in particular, hsr|ny has grown into a major supplier of audio and video post-production services to a number of network and cable programs, many of which book editing rooms here for the length of the series. Currently, this wing of suites is home to two pilots and three cable series and will soon be hosting a few more series-long projects.

A new era of hsr|ny: Alexa, Howie and Zoe Schwartz

“This is a corridor of cable,” says Schwartz. “From ESPN to A&E, MTV to HGTV, Tru TV, Versus and more, there’s a whole bunch of television networks working here. That’s where new business is coming from. And being an editor for a TV show is not a forever job — shows have a lifetime and editors move on — which often breeds more work for us.

“We have two new series coming in based on how we took care of the editors when they were working here on other shows. And then, on the audio side, every one of these episodes has a mix, and no matter how good the editors are, that’s at least a day in a room with an engineer.”

hsr|ny also services its clientele through its casting department, Broadcasters, which consists of two casting studios, one on-camera studio and two casting directors.

“The key is client services,” Schwartz sums up. “You have to try and make everyone feel like they’re king. The best restaurant in NYC is the one where they know you. And in this business, you’re only as good as your last dub. They all talk! It’s all the same five companies that own everything — Paramount, Disney, Warner, Fox and Dreamworks.”

For the last two years, hsr|ny has also been home to Motive, a creative agency whose business strategy mirrors Schwartz’s in some important ways. This is a team of designers, animators, editors and producers who can basically devise and execute a creative concept, soup-to-nuts, for television, online, radio and print. They are that modern-day hybrid agency and production company and their work is a mix of client-direct (Johnson & Johnson, Time Warner), broadcast (Nickelodeon, Versus, A&E) and agency (Saatchi & Saatchi) work.

Motive is a creative agency and production company located within hsr|ny

“We try to provide music and audio on as many projects as we can,” says Motive executive creative director Chris Valentino. “Even prior to our coming here, every show package that we did also featured original music. We have relationships with a lot of composers so that’s always been an important aspect of our business.”

Operating within hsr|ny, as both a client and creative partner, Motive is able to see a broadcast project through from beginning to end. “It’s a strength to offer everything under one roof,” says Motive executive director Jennifer Fish. “In part for budgetary reasons, but also, it’s a creative ideal when all the creative facets of a particular production can speak to each other — your design people can speak to your editorial to your sound mix people, etc.”

Entering the market at the height of the economic crisis, Motive’s adaptability has not only helped them survive but grow into new segments like digital publishing (iPad magazines, interactive ads, etc.). They’ve espoused a familiar business ideal: “We’re very service-oriented,” says Valentino. “We’re never unavailable. We really want to team up with our clients, make them see us as their partner.”

And as far as Howie is concerned, the future is more of the same: opportunities, challenges, success and change. “You have to just keep changing and adapting and growing, be serpentine. If you’re too big a target to move swiftly, you’re going to get hurt!”

For more on hsr|ny, its staff (of 45) and services including sound design, mixing, original dialogue recording, automated dialogue replacement, offline/online editing, sound effects and stock music, visit http://www.hsrny.com.

1 6 7 8 9