Max's Kansas City and Whrrl Launch “Rock and Roll in the Palm of Your Hand”
The Max’s Kansas City Company has teamed up with Whrrl and the Experience Music Project to deliver stories of iconic artists, events, and locations in rock and roll history to Whrrl users’ iPhones based on their location.
If a user checking into Whrrl finds themselves in a location where a famous artist got their first big break or where a classic venue once stood, the app will let them know the story behind it.
The app has launched with over 125 stories at over 100 locations in six major cities around the country.
In addition to viewing stories about America’s history of rock and roll, users will also be able to unlock memberships into exclusive music societies comprised of users who visit the same places, such as Seattle Grunge, LA Punk Rock, New York Rock ‘n’ Roll, The Prince Society, San Francisco Sound, etc.
The partnership is a way of keeping the memory of the classic Manhattan venue alive. “Many of the most famous creative people of [the 1960s – 80s] hung out there, and the effects of their work are still felt throughout New York City,” says Marni Wandner, who runs Maxskansascity.com. “There are so many artists and musicians inspired by them, and we’re excited to see these stories find a larger stage through this partnership.”