Greg Scholl Leaving The Orchard to Become President, Local Media Platforms for NBC Local Media
NBC Local Media announced that Greg Scholl, former President & CEO of the global digital media services company The Orchard, is joining the division as President, Local Media Platforms. He will report directly to John Wallace, President of NBC Local Media. Scholl’s appointment is effective November 2.
Additionally, two members of the NBC Local Media leadership team were promoted. Brian Buchwald, Senior Vice President of Local Integrated Media, the organization’s digital business, is being promoted to Executive Vice President of the group and will add oversight of the NBC Everywhere out-of-home business to his responsibilities. Mark French, who previously served as Senior Vice President and General Manager for NBC Everywhere, will take on a new role as Senior Vice President and General Manager of Local Enterprise Solutions, a newly formed unit designed to use Local Media’s platforms, assets and audiences to drive value across other NBC Universal businesses.
In his newly created position, Scholl will help structure and build upon the group’s work to evolve and grow its local media business to remain relevant in today’s digital age. The core executive team reporting to Scholl will include Morgan Hertzan, Senior Vice President and General Manager of LX.TV, Brian Buchwald and Mark French.
As President & CEO of The Orchard Enterprises, Scholl oversaw the company’s shift from being a physical distributor of unsigned bands into a global digital distributor and marketer, encompassing music, video and brands, with operations in 29 global territories. Scholl joined The Orchard in 2003.