Eventful Establishes New York Office, Names Matt Spielman VP of Strategic Partnerships
Eventful, Inc., has announced the opening of its New York office and the appointment of Matt Spielman as Vice President of Strategic Partnerships & Alliances. Based in San Diego, Eventful is a digital media company that connects consumers with live entertainment and local events.
Spielman will also serve as Eventful’s General Manager for the Northeast Region, enhancing and building key strategic business partnerships with leading brands and entertainment properties.
Spielman comes to Eventful from MTV Networks, where he was a Vice President in their Client Solutions division. He worked across the MTV Networks’ portfolio of properties, brands, and assets to execute multi-platform campaigns for such companies as Capital One, Flip Video, Hewlett-Packard, Microsoft, New York Stock Exchange, and Pepsi.
He is a graduate of Harvard Business School and Columbia University, and he also helped grow mtvU shortly after it was launched, building new strategic partnerships.
“I’m incredibly excited to be establishing a formal presence for Eventful in the Northeast Region,” said Spielman. “I have seen Eventful deliver on the increasing need of companies to activate millions of consumers with powerful social media and digital marketing campaigns. The expanded footprint will allow us to work more closely with key partners to address their business objectives.”
Eventful works with leading brands and entertainment properties to reach consumers and drive commerce by combining digital, social media, and direct marketing. Eventful’s social media service “Demand it!” ™ allows consumers to influence the content and location of entertainment and live events.