Music Seen: Music Supervisor Picks * The Bloody Beetroots' "Butter"

June 30th, 2010 by Dave Hnatiuk

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Artist: The Bloody Beetroots

Song: “Butter”

Why I Luv It: The Bloody Beetroots were introduced to me by my good friends Jason and Sara over at Ultra International Music Publishing, the music publishing arm of the wildly successful [NYC-based] electronic label Ultra Records which is headed up by music industry mastermind Patrick Moxey. Talk about a power-house dynamic duo of entities backing an artist/group!

The Bloody Beetroots are Bob Rifo and Tommy Tea

The Bloody Beetroots’ record label is Dim Mak, which is led by the visionary and multi-talented Steve Aoki. Between Aoki and Moxey, they’ve chosen and developed one helluva’ musical sonic-boom in The Bloody Beetroots.  And with a name like that, I’m not surprised.

My pick for this week is the booty-shakin’, fist-pumpin’ club/house banger “Butter” from The Bloody Beetroots 2009 album,  Romborama.

If I had to choose one word to describe their sound, it would have to be “uninhibited.” TBB just doesn’t hold back when they want to get a point across. Every song I hear seems to go a step further into the realm of electronic drama, aggression, tension, heaviness, and/or abrasiveness.

TBB’s sound is hard to classify in terms of pin-pointing a single genre, but it’s clear to me that the “roots” of industrial, metal, hard house, techno, big beat, and trance all played a role in formulating the TBB signature sound. From heavy metal electric guitars and epic string sections to mind-bending synth patterns and atom-bombastic bass kicks, The Bloody Beetroots are sure to rock the dance floor of any club, anywhere, anytime.

If you like MSTRKRFT, Justice, Chemical Brothers, Ministry, Skinny Puppy, Boyz Noize, or Crookers, you’ll wanna’ give The Bloody Beetroots a few spins sometime soon. They’re legit.

Scene I Can See it In: Well this is a first here, BUT it won’t be the last time I profile a song or artist for the “Music Seen” blog that I’ve actually placed myself!!  Just wait, it gets even cooler.  You’re reading this blog entry before the song even goes to air, so consider yourself in the middle of an exclusive surprise sneak peak!! Lol…

The Bloody Beetroots' "Butter" soundtracks The Situation macking and fist-pumping in Miami.

The perfect place for the song “Butter” is exactly where we put it! It’s at the top of three launch campaign promos entitled “GTL is BACK” for The Jersey Shore Season 2 in South Beach Miami due to start airing on MTV on or just after the 2010 Fourth of July holiday weekend!

What better supporting soundtrack could there be for the intense party culture that only the likes of Mike “The Situation,” Snooki, Vinny, Jwoww, Ronnie, Sammy, and Angelina could fist pump to???!!!

Oh and guess what?  I couldn’t help but push for 2 other crrrrrrrazy Bloody Beetroots songs to make it in to this campaign as well!

Here’s how the songs play out in this edgy MTV Promotional campaign for Jersey Shore 2 directed and written by Evan Silver and Howard Grandison, edited by Andre Sosnowski, produced by Sean Linehan, music supervised by yours truly Dave Hnatiuk:

Cue “Butter” at 02:10 into the song where you hear a dramatic, heavy-pounding acoustic piano riff, which lasts for :05 as background music for large text-graphics reading “GTL is Back.” Right after that we cut to a video montage including footage of the JS-2 cast partying, dancing, fist-pumping, clubbing, arguing, etc.

This footage is supported musically by two other slammin’ Bloody Beetroots’ tracks in multiple versions of the same “GTL is Back” promo. The TBB songs that play out underneath this wild footage are “Cornelius” and “House No. 84.” Like “Butter,” both of these songs are from The Bloody Beetroots’ ’09 record, Romborama.

Keep it locked on MTV through this upcoming holiday weekend and beyond, so you don’t miss The Bloody Beetroots’ sonic onslaught supporting the launch of Jersey Shore 2…

Here’s to a fist pumpin’ booty shakin’ 2010 Fourth of July weekend ya’ll!  Have fun, be safe, and dance til dawn!!

Dave Hnatiuk of Autonatic Entertainment is a Music Supervisor / Sound Designer for MTV On-Air Promotions, NYC. Visit him at Autonatic Entertainment, Music Supervision Central or The Song Hunters. To be considered for a “Music Seen,” submit your track or link to Hnatiuk at submissions@sonicscoop.com.