The Orchard To Market & Distribute Jazz at Lincoln Center Recordings
Jazz at Lincoln Center (NYC) has tapped The Orchard (NYC) to handle marketing, national physical distribution, and worldwide digital distribution of both its new and previously-captured recordings.
JALC routinely captures live performances that take place at its three impressive music venues — Rose Theater, The Allen Room and Dizzy’s Club Coca-Cola from its state-of-the-art recording facilities. Now, The Orchard will be delivering these high-quality live jazz recordings around the world on its digital network.
The first album under the agreement will be Portrait in Seven Shades, a newly-composed suite by jazz musician Ted Nash, recorded with the Jazz at Lincoln Center Orchestra and Wynton Marsalis. Portrait in Seven Shades will be released on January 19, 2010. The suite premiered at Rose Theater in 2007 and will be performed as part of the “Jazz & Art II” concerts at Jazz at Lincoln Center on February 4-6, 2010.
With this signing, The Orchard is set to build and expand the JALC mission of continuing the education and performing art of jazz by introducing the music in digital and physical formats.
As the catalog becomes available over the next several months, The Orchard will support releases with campaigns that employ the latest tools and promotional channels, including iPhone Apps, exclusive digital video content in HD, and extra recording and dissemination of various other series that will raise awareness and expose Jazz at Lincoln Center’s performances to audiences worldwide.